This image is an example of what might be called a "detournement", a type of art, stylized by the founders of Situationist International. These types of images create a contrast between pop iconography, advertising images, media concepts, and the "realities" that exist in the world. They portray the absurdities that often pop up when you consider the meaning of the message that advertising and public relations sends, in the face of what is happening around us.
Another term that is similar to detournement is "culture jamming", a style of activism that employs a similar method.
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